A Once-In-Lifetime Up-Trading Journey: From Just Having A Paper Clip to Being A House Owner
Rebrand However to Make the Trade Work
While he got rid of the generator, Kyle now had the task of getting rid of the bear keg and the neon sign. He put some thought into it and rebranded the items together as an ‘instant party’ package. The package was put out for up trading and successfully caught the eye of a client.
During the last month of the year 2005, much to Kyle’s joy, Quebec TV and radio personality Michel Barrette, owner of several snowmobiles, showed interest in Kyle’s deal and offered one of his many snowmobiles, a Formula Ski-Doo, in exchange for Kyle’s recently acquired instant party kit.
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